Cambridge English for Marketing
This book is for intermediate to upper-intermediate level learers (B1-B2) who use English in a markeing environment. The book can be used in the classroom or for self-study.
This course uses practical tasks and realistic scenarios to develop the specialist language and communicative skills needed for a wide range of marketing-specifik acticities, such as carrying out marketing audits using SWOT, PESTEL and Five Force analyses etc.
It includes a glossary of markeling terms.
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